July 16, 2024

BENGALURU EXPRESS

Truth Triumphs

Swaraj Tractors launches a new Compact Light Weight Tractor Range ‘Swaraj Target’

Packed with Power & advanced technology the new tractors will boast many first-in-segment features.

Mumbai, June 2: Swaraj Tractors, Mahindra, a rapidly growing tractor brand launched a Compact Light Weight tractor range – ‘Swaraj Target’. The new range from Swaraj,  a first-in-class features, and state-of-the-art technology is expected to set a new benchmark in the Compact Light Weight tractor category.

Harish Chavan, CEO – Swaraj Division, Hemant Sikka, President – Farm Equipment Sector, Rajeev Rilen, Sales division head, Rajesh Jejurikar, Executive director launched the macho Swaraj Target at the Sofital Hotel on Friday.

Addressing a press conference after the launch Harish Chavan said that “Swaraj Target” aims at fulfilling the unique needs of Indian farmers and assisting them in achieving their farm productivity targets by adopting specialized mechanization solutions.

Swaraj Tractors will initially debut two models in the 20-30 HP (14.91 – 22.37kW) category under the Swaraj Target range. The Swaraj Target 630 model will first be available through Swaraj’s extensive dealer network in Maharashtra and Karnataka, with attractive price starting from Rs 5.35 lakhs ex-showroom.  The Swaraj Target 625 will be introduced in due course, he said.

Developed specifically for progressive and aspirational farmers who are eager to embrace latest agricultural practices and technology, the new range seamlessly combines power and advanced technology features, providing exceptional efficiency in spraying, interculture operations, and various other applications.

By adopting advanced technology, the new range provides enhanced operator comfort a car-like experience, while enabling the operator to control multiple implements through just the touch of a button. Its narrowest track width and low turning radius allow farmers to navigate tight spaces effortlessly, significantly increasing productivity and minimizing crop damage.

Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd, expressed his excitement about the launch, stating, “Introduction of Swaraj Target opens a new segment for growth of Swaraj Tractors and facilitates horticulture mechanization, a fast-growing segment in Indian agriculture. This new addition to Swaraj’s portfolio is completely in-line with our Farm Equipment sector’s purpose of Transform Farming and Enrich Lives making us future ready.’’

Harish Chavan, CEO – Swaraj Division, M&M Ltd, emphasizes that the Swaraj Target represents a significant milestone in their mission to provide farmers with the most advanced technology tractors.

Automobile majors are concentrating on introducing two and three wheeler electric segment vehicles. Manufacturing of electric tractors are not thought about and there is abundant time to introduce electric farm gadgets, he added.  

Box:

Cricketer Mahendra Singh Dhoni is foraying into agriculture field. Dhoni is a proud customer of Mahindra and he aims to involve himself completely into the agri sector.

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