Bengaluru, March 14:
In a bid to inspire people to kick the smoking habit, the Sudaya Foundation organised a one-of-a-kind ‘No Smoking Day’ awareness programme. Picture this: a figure clad as Lord Yamaraj roamed the bustling streets, delivering sobering warnings about the perils of smoking. This unconventional awareness campaign unfolded across the vibrant thoroughfares of Basaveshwaranagar and Mahalakshmipuram, strategically targeting cigarette vendors and bustling intersections.

But here’s where it gets interesting: the Yamaraj impersonator didn’t just lecture; he extended a hand adorned with flowers, symbolizing the opportunity for smokers to embrace a healthier lifestyle. Amidst the hustle and bustle, eye-catching placards boldly proclaimed messages urging folks to stub out their cigarettes for good.
Dr. Divya Rangenahalli, the visionary founder behind Sudaya Foundation, lent their passion and expertise to this dynamic event. Together, they took to the streets, engaging with the public and shedding light on the grave consequences of smoking—for smokers and passersby alike. It was a spectacle of education and empowerment, all in the name of a smoke-free future.
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